Audience Feedback: Song Choice

When searching for our song on YouTube, we realised there is a live version of the song and the album version. Both songs fall into the indie pop genre but the liver performance is more mellow and slow than the album version. Therefore, to decide which song we will use, we decided to get audience feedback of which song they preferred and why. We sent a message to everyone we asked to find out what their favourite genre is. If they replied with ‘indie’ we then asked them to listen to both songs and tell us whether they preferred the album version (option one) or the live version (option two). The reason we asked what their favourite genre was, is because we only want our target audience specific feedback. We also made sure we asked an even number of males and females from the age range of our target audience to see if there were consistencies between which gender preferred each song. 

Option 1 (album version):

Option 2 (live version):

The answers were as follows:

females:

Males: 

Overall, the total results were:
Option one had four results and option two had six. The results were also consistent between which song the males and females liked as both boys and girls had four votes each for option two and three votes for option one. This shows that overall, the preferred song was option two which is the live cover of the album version. I expected this as it conforms to the indie genre more with a slower beat and more mellow tone.
the reasons people preferred the cover were:
• ' I feel a deeper connection with the artist, i can use the music to reflect on and help me think about the problems in my life, I understand the lyrics and i am able to relate on an emotional level.'
• 'It sounds more natural'.
• 'There’s more tension in the song, it feels like it has a darker meaning to it even though it’s the same lyrics.'
• Its 'slower' and 'less loud'.

How can this help me:?
I now know, based on my indie target audience feedback, that my target audience prefer the live cover. This means this will be the song we use in our final product. Moving forwards, I will be able to use this cover as a point of reference for how Lorde performs the song, how she is represented and begin to finalise our own narrative ideas.