Initial Idea Developed

Initial idea:

As a group so far, we have all collated our research into the indie genre and have come up with some initial ideas to help focus our research further.

Genre- After discussing our findings about the genre of music we would prefer we have decided that we want to focus on indie and in particular the sub genres of rock and pop. We feel that after analysing videos, artists and song lyrics from these sub genres that they are the ones in which we feel most comfortable filming in.

The artist: after our research making it clear that stereotypically, indie artists consist of either male bands or female single artists, we have decided that we would prefer to create a brand identity for a female artist. After researching other female indie artists eg. Lorde, Lana Del Ray and Amy Winehouse we will use these as inspiration and a point of reference. Also, the fact my group are all within the target audience for the indie genre and are female ourselves, we believe it will make our decisions easier as we know what we enjoy and relate to.

The song: so far we have researched songs from our favourite indie artists and have analysed the lyrics. This has helped us decide on an initial song: Lorde 'Sober'. We have chosen this song as the lyrics have representation of drugs, alcohol and addiction which are all social/moral issues which conforms to the Deborah Holsteins theory that an artist is always a commentator/mediator.

Narrative: So far as a narrative we haven’t got a solid idea. Instead we have a few ideas of what we want to include and represent but have decided to conduct further research into existing music videos specifically in our sub-genre to give us inspiration.

The ideas we have so far are:
• We want to explore homosexuality and hetro sexuality- we are thinking of having a female actress who is also our artist who is initially in love with a male but ends up in a relationship with a female.

• We want to challenge the stereotypes of women but also explore them- we want to have the artist represented as a victim and as a result conform to the stereotypes but her female lover will challenge the stereotypes.

• Have a motif of freedom throughout- as the song is about drugs and alcohol we want to have a symbol of freedom throughout the video representing the fact that the artist (who is singing about her own experiences) feels consumed by her addiction. This can also link to the fact we want to represent her as the princess in terms of Props character theory.

Moving forwards:
Moving forwards I have decided to analyse further into existing music videos within our chosen genre to get more inspiration. I will also do more research into the branding and brand identity of female indie artists and decide on a unique style for our own artist.