Artist Name Decision

After deciding we wanted to include the theory of ‘the red thread of fate’ in our narrative and conducting research into it, we decided to start thinking about the name of our artist.

When we looked at the artists we had analysed that are also female indie singers, we realised there were some correlations. For example, most of the artists we had looked at have one word or two word names; Lorde, Birdy, Amy Winehouse and Adele. Also, the two artists we focused on the most (Lana Del Rey and Lorde) both had names beginning with ‘L’. Therefore, considering our inspiration and the original song is sung by Lorde, we decided to try and come up with a single name beginning with 'L'.

When we were looking into name options, we decided to have a look at ‘the red thread of fate’ theory again as this will be an important symbolic code within our narrative. This will be important as the indie target audience enjoy complex narratives in which they make inferences for themselves. When we looked at the theory again we found out that the name of the God in charge of the ‘red thread of fate’ is believed to be ‘the old matchmaker God; Lunar’. This god is also in charge of marriages.
As a group, we decided we liked the name ‘lunar’ as it has may links to the codes and conventions of the indie genre as well as to the artist we have chosen and in particular, the song.

For example, the song we have chosen: ‘Sober’ has connotation of being ‘high’. ‘Lunar’ means ‘resembling the moon’ of which can also be used as a symbol of physically being ‘high’. Not only this, but Lorde previously has used a theme of supernatural within her style and music videos, which again can be associated with the moon.

Also, because there is a link between the name ‘Lunar’ and the theory we will incorporate into our narrative, the target audience who have psychographics of enjoying complex narratives and things with deeper meaning (Barthes’ theory) will enjoy making the link between the two. This will give them the psychological reward of knowing they discovered it for themselves.

However, after looking at the name ‘Lunar’ we decided that it wasn’t a word that would leave an instant impact on someone who had seen it. Therefore, we decided to look into different ways we could spell it. In the end we decided on ‘Lüna’. This way of spelling it appear to be more unique and conforms to the indie genre more through it being different.