To help me decide which font to use within my music video and within my ancillary tasks (to create synergy), I decided to analyse different existing fonts from similar artists within the indie genre.
From all the fonts I have looked at, the consistency is that they are all white. They also are all block lettering other than Birdy which is a convention of the indie font. However, within each font, there are subtle differences which make them unique which allows the font to become distinct to the artist.
Therefore, I decided to find three fonts which all conform to this style. The ones I found were:
I then asked for audience feedback from people within the indie
genre to see which font they would prefer. The results were:
Therefore, the final font I have decided to use is the third font. This will be used across all the products to allow me to continue the synergy and create consistency.
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