After I had taken the images for both of my ancillary tasks, I decided to begin by creating the digipack poster first. This is because in order to create synergy throughout the two products, I decided to conform to the conventions and make the key image from the digipack poster the same image as the front cover of the digipack. I therefore:
- I began by importing the image onto Serif Draw Plus and cropped the image to A4 to conform to the size of album posters. I then framed the image to my desired section. I chose the image to be a close up of Luna to conform to Dyer’s Star theory that the artist is the selling point of the products.
- I then decided I wanted to have parts of the image in colour and some in black and white to challenge the typical codes and conventions of keys images. This would help it to be more ‘individual’ and ‘unique’ conforming to the indie genre. So I copied and pasted the image to make two layers. I used the cut out studio on the top layer so that there were only the glasses on the second layer. I then turned the black layer into black and white using the Photolab.
- I then typed ‘Luna’ and ‘Sober’ (the album title) underneath and added two parallel white lines as it was consistent to the font type I sued in the video. I positioned it at the bottom left corner of the poster instead of the centre.
- I then imported the record labels logo in the bottom right to conform to the conventions of digipack posters. I used the same logo that Lorde used when she produced her posters. I also added a parental advisory logo in the top left corner due to the explicit language in some of the songs.
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