Audience Feedback: Music Video Rough Edit

In order to ensure our music video appeals to our target audience and that the complex narrative we tried to create can be understood, I sent the music video the three boys and three girls within our target audience to gain feedback around what we can improve.

I sent the message: 'After watching the music video do you have any favourite aspects/aspects you don’t like or aspects you would change?'

These are the responses I got:

After these responses I will act upon them before I get more in depth target audience feedback. The things I will act on are:

• I will either adapt the way the font transitions onto the frame in the introduction. I will either make it appear more ‘smooth’ or of there is not a technique to do this, I can just change it completely. 
• I will also change the font and I also realised that we decided to call the artist ‘Lüna’ instead of ‘Luna’ so I will add the umlaut onto the ‘u’.
• After watching the video again and reading the feedback, I did realise that there are aspects where the editing isn’t in time with the music which I believe is what Kate was referring to when she said it ‘feels jumpy’. Therefore I will try to go through the rest of the sequence to ensure the editing emphasises the music more; specifically focusing on the aspect where the two female actresses are sat on the sofa. 
• The part where the Tristan talks about the clip being ‘cringey’ I will change. After watching it back, it does also have a continuity issue as she is holding the microphone in a different hand in the next live performance clip. Therefore, I will replace this. 
• In the beginning to take away from the ‘awkward silence’ I will change the music so it begins earlier in the sequence. I can also edit this in time to when the titles appear on the screen.