Editing Session Four

In this editing session I decided to focus on the font, the editing of the titles and the music in the very beginning of the music video as these are some of the points that were picked up on in the audience feedback.

• I began by editing the way the font appeared on the screen. I zoomed in to watch frame by frame the way the font ‘swiped’ along the screen but I could not figure out why it seemed to ‘jump’. Therefore, I decided to change the way I incorporated the text. Instead, I added a white image that I imported from the internet and changed its opacity to make it appear translucent. I then added the font on top of this. I made ‘Luna’ bigger in size than ‘Sober’ as this is a convention of the font in music videos. However, because of the ‘Sober’ was on a different line so I changed its baseline to make it seem central. 

• I also changed the font of the text so that it had a slight uniqueness corresponding to the feedback. Although the font is still ‘simple’ it is less ‘block’ like and therefore conforms to the codes and conventions of indie fonts but has a slight edge. 

• In terms of editing the music, I cropped the audio so the music begins instantly over the music video. However, I also edited the sound bar so the audio fade into the sequence. 

In the next editing session I will complete the editing based on the audience feedback.